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The 4 secrets of an event that really lands

QR display in several places, a spoken announcement, a reward and a post-event reminder: 4 tested levers that stop an event gallery from staying empty.

Ilan BinistiFounder of Evokly · · 6 min read
Contents · 5 sections

Events that gather 100+ photos and 30+ guests share repeatable patterns. You do not need to be a professional photographer or invest in equipment: these 4 levers turn a silent event into a living shared gallery.

Secret 1: display the QR code in several places

A single QR code at the entrance is not enough, most guests forget about it within ten minutes. Display it in at least 3 strategic spots: the entrance, the bar, and the photo booth area if you have one.

A5 on tables, A4 on a stand, or even a large QR code on a TV screen for corporate events. The goal: nobody should be able to cross the event without walking past the code. For more on optimal size and placement, see the complete event QR code guide.

Secret 2: a spoken announcement by the MC or host

Events with a spoken announcement get two to three times more participation. A single sentence during the welcome speech or before the meal is enough.

Example wording: "Hey everyone, we've got a shared photo gallery for this event. Scan the QR code on the tables, share your photos, and we all see them live. It's free, anonymous if you want, and it's the only way to get the best photos afterwards."

Try it while you read

Create your offsite gallery: a name is all it takes, and your QR code is ready.

Secret 3: a small reward for contributors

A prize draw among guests who uploaded at least one photo produces a significant lift in participation. The gift can be symbolic: a bottle of wine, a hamper, cinema tickets.

Announce the draw at the start of the event to build anticipation, and run it at the end before people leave. Guests stay engaged throughout and keep uploading photos taken later in the evening.

Secret 4: a post-event reminder

Half the photos often arrive in the 48 hours after the event, when guests go through their camera roll at home. Without a reminder, though, many forget or no longer know how to reach the gallery.

Evokly takes care of it for guests who left their email address, on the gallery, when uploading their photos or for the selfie search: they get a reminder the day after the event, then, three days later, an email announcing that the photos are online, each time with a direct link to the gallery. For everyone else, post the link in the event's group chat yourself: the Share page has a ready-to-send message.

Going further

If you run company events regularly, Evokly for companies centralises photos without involving your IT department, with full GDPR compliance. See also Pricing to compare plans.

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Ilan BinistiFounder of Evokly · · 6 min read

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